Document Type : Original Article
Author
Member of the Scientific Council of Regular Sciences, Secretary
Abstract
1- INTRODUCTION:
Since February 24 (March 5, 1400), when the Russia-Ukraine war began, the confrontation between Russia and the United States in Ukraine has led to an increase in Iran's strategic importance. Considering the prolongation of the war in Ukraine, this article aims to obtain basic solutions to strengthen the capacity of Iran's media diplomacy in the war between Russia and Ukraine.
2- THEORETICAL FRAMEWORK:
Experts in this field have given different definitions for media diplomacy. Abuwebo, in his definition, describes the media as a tool to express and promote foreign policy.
3-METHODOLOGY:
The method of this article is applied in terms of purpose and in terms of qualitative nature of thematic analysis. The study includes 11 media experts. Content validity was determined using the opinions of professors and experts. Semi-structured interviews were used to collect information. Data analysis was done in two stages. At first, based on the results of the interviews, information was extracted and then coding and classification of the data was done. MaxQDA 2022 software was used to perform thematic analysis.
4- RESULTS & DISCUSSION:
It showed that by using the content produced in social media, political and economic factors can be strengthened in promoting Iran's national interests.
5- CONCLUSIONS & SUGGESTIONS
It indicates that Iran's media diplomacy field can benefit from the opportunities created by the Ukraine war in order to develop the country's exports and imports and strengthen its hegemony as an active player.
Keywords
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