hossein asghari sani; hassan nami; ebrahim raiygani
Abstract
Nation branding constitutes an integral part of the commercialization of culture and society. Historically, states have endeavored to enhance their global image through symbols, traditions, arts, music, history, cultural heritage, tourism, and festivals—given that a nation’s brand (a distinctive ...
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Nation branding constitutes an integral part of the commercialization of culture and society. Historically, states have endeavored to enhance their global image through symbols, traditions, arts, music, history, cultural heritage, tourism, and festivals—given that a nation’s brand (a distinctive identity coupled with a positive image and reputation) is pivotal to its geopolitical functionality. Currently, international public opinion perceives Iran through a dualistic lens: a negative framing (as a purported threat to global security) juxtaposed with a positive narrative (as the world’s oldest continuous civilization with millennia of heritage). This paper examines the role of archaeology—as both a methodological tool and an academic discipline for reconstructing past human cultures—in rebranding Iran as humanity’s primordial nation-state.The analysis suggests that institutional consensus among governing bodies to allocate strategic resources (legislative frameworks, institutional infrastructure, budgetary prioritization, and specialized human capital development) toward areas of comparative civilizational advantage (historical, cultural, and archaeological capital) has been instrumental in crystallizing Iran’s brand identity as an ancient civilization with an unbroken historical lineage spanning thousands of years.
hossein asghari sani; Masoud Mousavi Shafaee; maryam borazjani
Abstract
Xinjiang Autonomous Region has been a complex puzzle for Chinese rulers throughout history and its people have been diverse in cultural, religious, and ethnic areas. In addition, geographical features and the existence of a border region challenge China's control on this area. Since 1949, the Uyghur ...
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Xinjiang Autonomous Region has been a complex puzzle for Chinese rulers throughout history and its people have been diverse in cultural, religious, and ethnic areas. In addition, geographical features and the existence of a border region challenge China's control on this area. Since 1949, the Uyghur separatists and the independence of East Turkestan as an internal problem. Since early 1990s, China has recognized the international aspects of this dilemma and has been forced to confront its consequences. The new policy affected China's relations with Turkey, which in addition to its historical, linguistic, religious and cultural ties with the Muslim Uighurs, was ideologically inspired by Uighur nationalism as well as a suitable place for Uyghur refugees.So the authors intend to investigate how the Xinjiang situation has affected China-Turkey relations. It seems that the quality and quantity of China-Turkey relations before the 1990s have been affected by the Xinjiang developments, and have been undermined, and the Xinjiang developments after the 1990s have been managed at the expense of the Uighurs by the economic, military and political relations between the two countries.
hossein Asghari Sani; mohsen khalili; mohsen eslami; Masoud Mousavi Shafaee
Abstract
The promotion of peace as a national identity is the most prominent feature of Norway's post-Cold War foreign policy. The reputation of the Norwegian peace model in the international system, despite its geopolitical constraints, is the topic of this paper. The authors use the nation-building theoretical ...
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The promotion of peace as a national identity is the most prominent feature of Norway's post-Cold War foreign policy. The reputation of the Norwegian peace model in the international system, despite its geopolitical constraints, is the topic of this paper. The authors use the nation-building theoretical framework to show how peace diplomacy has become the branding of Norwegian foreign policy despite significant and influential actors. Qualitative data analysis was based on historical and causal explanations. The text suggests that the Norwegian global branding results from focusing resources on the cultural-historical benefits of peacebuilding/ Peacekeeping.
maryam borazjani; hossein asgharisani; Zahra Pourdast
Abstract
The presentation of a favorable image of national sovereignty and international prestige is regarded as an important demand for states in the international arena and a useful way to advance their policy goals. Government officials in various countries seek to not only promote the positive aspects of ...
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The presentation of a favorable image of national sovereignty and international prestige is regarded as an important demand for states in the international arena and a useful way to advance their policy goals. Government officials in various countries seek to not only promote the positive aspects of their international prestige but also to stabilize their global position. The dramatic growth and sudden rise of china's economy, on the one hand, increases the national power and on the other hand, strengthens the "China phobia" and a threatening image of China in the global powers' outlook. In contrast, in order to deal with the threat and neutralize the wave theory of "China phobia", the Chinese tried to take advantage of "public diplomacy" to present a peaceful and pro-cooperation image of their country. Accordingly, this study attempted to answer the question 'how "Public diplomacy" helped to change the negative image of China in the eyes of the world public opinion?' by using a qualitative approach to the analysis of data in the framework of public diplomacy and image making. It seems that this country has been able to replace the negative image presented by its opponents to the foreign public opinion with a positive one by focusing on branding in the areas of culture, education, and tourism.
